We were tasked with creating a campaign designed to drive weekday business to MGM National Harbor, the casino and resort in Washington DC. We decided to take a departure from the typical cliche casino creative and inject a bit of needed humor. So we asked a simple question: While Friday night is regarded as a great night to enjoy a casino, what about the other weekdays?
To consider those possibilities on Monday through Thursday, we teamed up with director Jim Jenkins to personify each of those days in different spots. The campaign asserts that "Every Day is Monumental" at MGM National Harbor.