Running Jose Cuervo's social was an amazing lesson in the changing ways of how we create content. The quick timelines and small budgets made this an extra fun and fulfilling part of my career. Here are a few of the best moments.
Cinco de Mayo is a damn good time. Most of us probably couldn’t tell you why we’re celebrating, but hey, as long as you’re partying with Cuervo, we're cool with it.
Introducing #writeyourcinco, a social campaign led by Luis Guzman inviting fans to make up their own historically inaccurate version of Cinco. The campaign took off, submissions flooded in from all over including Late Night with Seth Meyers. The best of them were painted onto a mural in Downtown LA's by Charles Glaubitz.
In celebration of National Margarita Day, Jose Cuervo wanted to remind people that Cuervo was the tequila behind the invention of the Margarita - one of the world’s most popular and beloved drinks. In keeping with its bold, pioneering spirit, we decided to make this known via another Margarita first – creating the first ever Margarita to be launched into and subsequently frozen by the sub-zero temperatures of space and mixed while tumbling back down to earth.
Side note: We drank the space-arita and spent the next week with debilitating paranoia of radiation poisoning. Fun stuff!